Since 2009, Texas Tribune has received 141 million page views from 18 million unique visitors.
With an annual pledge drive just around the corner, they sought Masonry to help simplify their web experience.
Using historical data from previous pledge drives, we designed a responsive, user-friendly pledge site. We also improved their branding with a more sophisticated look and feel, as well as automated email campaigns for their staff. With a new custom "Join Now" page design, automated email templates, and RSS email templates for The Texas Tribune in downtown Austin, the Texas Tribune was poised for a flawless campaign launch.