Susto Bottle

A unique experience for a unique brand

When Austin based Mezcal brand SUSTO asked us to help craft a web experience that helped to tell their story, we jumped at the chance. This was a great opportunity to combine storytelling with fantastic illustration and development, while helping to grow the SUSTO brand.

SUSTO is an award winning Mezcal, created in the mountains of Oaxaca, Mexico, with their home base right here in Austin, TX. We loved working with illustrator, Emilia Schettino, to create a unique and immersive experience that tells the story of SUSTO.

Susto Main Logo
Susto5 Susto1 Susto4

The Process

Discovery, site architecture

Our data-driven approach streamlines your site navigation, tailors your content and redoes link structures so audiences can find what they’re looking for.


Web design & wireframing

Anchored by authenticity, our designs are your brand’s foundation for moving forward with confidence.


Quality assurance

Once all content is approved and all code is in order, we go live with a responsive website that hits home with all your audiences.

Quality Assurance

Story front
& center

One of the main goals of the SUSTO site was to make the story a major part of the experience. To do this, we created a story that explains the legend of “Susto”. This story was then translated into a long scroll parallax experience on the homepage of the site. The idea is that the user first has the experience of the story, and then applies it’s meaning throughout the rest of the site and also every time they experience SUSTO out in the wild.

Susto Pan
Susto Tablet

A match
made in SUSTO

A major part of getting this experience right was nailing the illustration style. We worked with an amazing Mexican illustrator named Emilia Schettino. Her style fit perfectly with what we wanted to do, and she truly brought the story to life.

Merch for
the soul

The merchandise section of the site helped to provide an extra stream of revenue.

Susto Merch
Susto Site1

Developing long-scroll parallax experience is not easy. There are a lot of moving parts—literally. It’s even harder to make these experiences fully responsive across any device. We are proud that the SUSTO site keeps the same experience, no matter where you’re viewing it.

you go

We also created an HTML5-based location chooser which would automatically load the nearest locations where SUSTO is available. This would categorize by restaurant and retail locaitons.

Susto Map
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