SUSTO Mezcal
Award winning Mezcal, created in the mountains of Oaxaca, Mexico, with their home base right here in Austin, TX. We loved working with illustrator, Emilia Schettino, to create a unique and immersive experience that tells the story of SUSTO.
A unique experience for a unique brand
When Austin based Mezcal brand SUSTO asked us to help craft a web experience that helped to tell their story, we jumped at the chance. This was a great opportunity to combine storytelling with fantastic illustration and development, while helping to grow the SUSTO brand.
Placing story front and center
One of the main goals of the SUSTO site was to make the story a major part of the experience. To do this, we created a story that explains the legend of “Susto”. This story was then translated into a long scroll parallax experience on the homepage of the site.
The idea is that the user first has the experience of the story, and then applies it’s meaning throughout the rest of the site and also every time they experience SUSTO out in the wild.
A match made in SUSTO
A major part of getting this experience right was nailing the illustration style. We worked with an amazing Mexican illustrator named Emilia Schettino. Her style fit perfectly with what we wanted to do, and she truly brought the story to life.
Crafting tradition, embracing artistry
Immerse yourself in the essence of SUSTO Mezcal as you journey through our interactive web experience, meticulously crafted to reflect the soul of Oaxaca's mountains. With Emilia Schettino's artistry and our dedication to storytelling, every click unveils a piece of the mezcal's rich heritage, bringing you closer to the heart of Austin, TX, and the magic of SUSTO.
A responsive story
Developing long-scroll parallax experience is not easy. There are a lot of moving parts—literally. It’s even harder to make these experiences fully responsive across any device. We are proud that the SUSTO site keeps the same experience, no matter where you’re viewing it.
SUSTO wherever you go
We also created an HTML5-based location chooser which would automatically load the nearest locations where SUSTO is available. This would categorize by restaurant and retail locations.
Merch for the soul
The merchandise section of the site helped to provide an extra stream of revenue.
Experience the magic
Experience the legend of SUSTO Mezcal come alive through immersive storytelling and stunning illustration—check out the live site now for a unique journey into the heart of Oaxaca, Mexico, right from Austin, TX.
What our clients say
We take pride in that we have many long-term clients. We believe that one of the most important aspects of the work we do is the relationships built along the way.
“Masonry has transformed our SUSTO Mezcal online presence with their exceptional expertise! They have created a vibrant, user-friendly website that authentically tells our story. They are reliable and innovative, and what sets them apart is their commitment to understanding our unique needs and goals. Masonry earns a well-deserved 5-star review and a permanent place as our go-to partner.”