Hero Device Serene
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Out of the City - Branding for a New Generation

Serene Hills is a luxury residential community nestled in the Texas Hill Country. Still using a non-responsive website to show off their million dollar homes, Serene Hills needed a website and marketing solution for a new era.

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The Process

Brand Development

Wonderfully cohesive & uniquely collaborative. That's what our branding process has been praised for, which includes logo & collateral design, as well as copy.

Brand Dev

Discovery, site architecture

Our data-driven approach streamlines your site navigation, tailors your content and redoes link structures so audiences can find what they’re looking for.

Sitemap

Web design & wireframing

Anchored by authenticity, our designs are your brand’s foundation for moving forward with confidence.

Wireframes

Content management & back-end development

We build sites on user-friendly platforms like ExpressionEngine, Craft CMS and Wordpress. We then train staff & hand you the keys to manage content as necessary.

Content Management

Front-end development

In the development phase, we build structurally solid HTML and CSS code that ensures responsive, browser-compatible and SEO-friendly sites.

Frontend Dev

Quality assurance

Once all content is approved and all code is in order, we go live with a responsive website that hits home with all your audiences.

Quality Assurance

EXPLORATION.
INNOVATION.

For the branding design and copy, we set out with the goal to tell a story of exploration, but within reach of your home. We used phrasing such as, "Out of the City, Into the Hills" and designed the website to show off the lifestyle with Masonry-directed photography and videography.

Serene Site

Pulling inspiration from their own surroundings, we designed & developed a responsive website built on Craft CMS that could scale with the community, and do the luxury homes justice.

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INTERACTIVE.
User-friendly.

One of the cornerstone development pieces for the new website was a custom-made interactive map showing the Serene Hills community lots that are still available, builders in each neighborhood, as well as homes in relation to the trails.

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We also designed various collateral pieces for Serene Hills, including a custom die cut brochure, a t-shirt for the builders, and print advertising for the Austin American-Statesman, Rob Roy Magazine, Austin Fit Magazine, and more.

For Miles
& Miles.

Along with a full redesign and development for the website, we also built out a marketing strategy that included a full-scale email and content calendar, PR strategy, event management proposal, PPC and social media management strategy, as well as a full SEO audit.

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THE RESULTS

Serene Hills saw an immediate boost in traffic on both their website and social media platforms. With the audience now able to convert on mobile, engagement rates also increased as the responsive website opened Serene Hills to new opportunities.

11.9%

Sessions boost

8.8%

Traffic boost

287%

Engagement boost

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