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Simple User Experiences for Better Online Retail

Responsible Training is a nationally-recognized food handler, food manager and alcohol certificate provider. Needing an entirely new marketing strategy and website refresh, they came to Masonry for help.

Pulling from the logo, we kept the red and black tones as accents, and incorporated more white into the website to give it a cleaner, more streamlined look-and-feel.

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The Process

Brand Development

Wonderfully cohesive & uniquely collaborative. That's what our branding process has been praised for, which includes logo & collateral design, as well as copy.

Brand Dev

Discovery, site architecture

Our data-driven approach streamlines your site navigation, tailors your content and redoes link structures so audiences can find what they’re looking for.


Web design & wireframing

Anchored by authenticity, our designs are your brand’s foundation for moving forward with confidence.


Quality assurance

Once all content is approved and all code is in order, we go live with a responsive website that hits home with all your audiences.

Quality Assurance

Every Detail

Making the website as user-friendly as possible, we implemented a new set of icons to more clearly define what the customer was shopping for, what pages they're at, and clean up their brand overall.

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For the new website, the purchasing process and copy were both trimmed from the previous version to better guide users on the checkout process in a more user-friendly manner.

Clean &

We designed the new website with the primary goal of eliminating clicks to the cart. Revamping the overall look-and-feel, we gave the new site a new set of photography for the pages to better match the new, crisp, clean tone.

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For Responsible Training's marketing strategy, we wanted to create two clear plans for the two sides of Responsible Training's business: business-to-business and e-commerce. We centered the business-to-business campaign around more traditional advertising efforts including email marketing, campaign management, trade show management and more.

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For the e-commerce side of Responsible Training, we developed strategies for Facebook advertising, Google AdWords, as well as some organic efforts, including content marketing, SEO, local marketing and advertising, review aggregation, PR and more.

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The Results.

Responsible Training was able to reach a wider audience than ever before. We increased their average paid Facebook reach from 1,785 people per day to 8,005. Email Marketing saw an average open rate of 13.01 percent, with a total of 3,263 clicks out of 108,446 sends over all time. Web traffic also saw an increase in sessions, year-over-year, of 349.57 percent.


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Email open rate.


Sessions increase.

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