Primal 7 came to Masonry with copy, photos, and an old site in need of a little TLC. Their main concern for the new site was that they did not want to be like other fitness equipment companies. Instead, they wanted to present a bright tone to highlight their company culture. Primal 7 needed a simplified shopping experience to get their products to their customers as quickly and easily as possible.
Visit the Site
Drawing inspiration from sites like Blossom, Nest, and Bonobos, we created a light, friendly tone for their brand. Each page was custom-designed with an emphasis on telling Primal 7’s story and guiding the user to actionable next steps. We also helped reorganize and redesign their Shopify store to create a seamless experience for customers.
After their site's launch, Primal 7 experienced a huge increase in site conversions. This freed their team's time to pursue new partnerships, fitness programs, and marketing opportunities. They also saw their online sales skyrocket by 63 percent, month-over-month.