Periscope, a B2B e-Procurement software company based in Austin, Texas, was operating off of a low-converting, non-responsive website.
Having just acquired a new software company, Periscope Holdings needed a way to efficiently combine their existing programs with their new subsidiary under one unified brand.
Our data-driven approach streamlines your site navigation, tailors your content and redoes link structures so audiences can find what they’re looking for.
Anchored by authenticity, our designs are your brand’s foundation for moving forward with confidence.
Once all content is approved and all code is in order, we go live with a responsive website that hits home with all your audiences.
We build sites on user-friendly platforms like ExpressionEngine, Craft CMS and Wordpress. We then train staff & hand you the keys to manage content as necessary.
In the development phase, we build structurally solid HTML and CSS code that ensures responsive, browser-compatible and SEO-friendly sites.
In order to properly combine three brands into one, responsive site, we built Periscope's website on Craft CMS and included redirects so the brand could retain their SEO value.
We developed a cohesive brand identity for their collateral, product line, and website, including letterhead, word templates, business cards, case study & white paper templates, custom landing pages and more.
Upon go-live, web traffic increased from 1,519 to 6,460 average daily visits after one month. Over three months, Periscope saw 228,463 pageviews from 76,800 users, and conversions rose 167%.