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The Miró Quartet, a professional Austin-based string quartet, is top of the international chamber music scene.
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Partnered with Austin-based PR firm, Wyatt Brand, the quartet's new album, “Transcendence”, sought to promote a buy-to-donate program in an effort to provide funding for Austin Arts. For the release to be successful, their new website needed to have an album downloader, a new ticketing system, and a video player for performances.
"We believe in the power of great music,” says Miró cellist Josh Gindele. “This music has been around a long time, and deserves to be heard by an audience that is not comfortable with or accustomed to paying for music anymore.”
While mp3 streaming is everywhere, creating a consistent stream while navigating to different pages was our fresh, AJAX-driven approach to a new sound experience.
Miró Quartet saw 564 downloads of Transcendence. There were also 403 new views of the performance on their site, as well as 1,971 visits to the "Transcendence" landing page. The Quartet also had 595 submissions for their "Play it Forward" program, which donated five recordings to a teacher or school music program of their choice.
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