Knight Device
Knight Logo

Full-Service Branding, Built on Trust

Knight Security Systems has been a trusted security partner for more than 5,000 Texas businesses since 1983.

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While much of their sales had been word-of-mouth, Knight Security Systems wanted to reach the digital market with a total brand refresh, from web design to marketing strategy.

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The Process

Discovery, site architecture

Our data-driven approach streamlines your site navigation, tailors your content and redoes link structures so audiences can find what they’re looking for.

Sitemap

Web design & wireframing

Anchored by authenticity, our designs are your brand’s foundation for moving forward with confidence.

Wireframes

Brand Development

Wonderfully cohesive & uniquely collaborative. That's what our branding process has been praised for, which includes logo & collateral design, as well as copy.

Brand Dev

Quality assurance

Once all content is approved and all code is in order, we go live with a responsive website that hits home with all your audiences.

Quality Assurance

Content management & back-end development

We build sites on user-friendly platforms like ExpressionEngine, Craft CMS and Wordpress. We then train staff & hand you the keys to manage content as necessary.

Content Management

Front-end development

In the development phase, we build structurally solid HTML and CSS code that ensures responsive, browser-compatible and SEO-friendly sites.

Frontend Dev

Bold &
clean.

Knight Security Systems had a 350-page website, a confusing link structure, no conversion points, and an outdated design. They also had an inconsistent branding presence, both online and within their marketing materials.

Knight Site

Having previously used blue hues to convey a sense of trust and security, we expanded on that element with a darker blue accent color. We also implemented a new icon set and style guide to better unify their brand's look-and-feel.

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From digital
to print.

Since Knight operates in the business-to-business space, our marketing strategy revolved around incorporating traditionally-minded organic traffic. This plan expanded to include email marketing, event planning, social media marketing, thought leadership content pieces, trade show collateral, PR and print advertising.

The Results

With thorough research and a new understanding of their digital audience, we rolled out a new paid LinkedIn strategy and saw 432 new followers over 12 months, and engagement increase from 45 clicks per month to 110 clicks per month. Average B2B email marketing open rates boosted to 27.19%, and overall web traffic increased 40.78 percent.

29.7%

Email open rate

407

2016 web conversions

30.6%

Spike from AdWords

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