CTAC, or Central Texas Autism Center, is one of the first clinics in Central Texas to employ the use of ABA therapy techniques. Starting with the logo, we built CTAC an entirely new brand from scratch.
In order to convey a playful but trustworthy tone, we wrote copy around the center's core values of employing expertly trained staff, empowering children with disabilities to achieve lifelong success.
Playful. Approachable. Colorful. The logo kit we built around CTAC was four-pronged, and included a primary logo, plus logos for the elementary, teenaged and in-school academy programs. The icon set was designed thereafter to have an accessible, fun and youthful feel upon launch.
With a new website launched, a new brand, and a fresh color set provided, CTAC was able to renovate its studios to better bolster parent-teacher trust with the highest-quality education experience for Central Texas autism students.