Chuyssite
Chuys Logo

Website Design and Development for a Restaurant with Flair

Since their start in 1982, Chuy’s Tex-mex restaurant has gone from Austin staple to national phenomenon.

Ss Ch 2 Ss Ch 1 Ss Ch 3

With over 80 locations across the United States, Chuy’s Tex-mex has been successful in cornering the market on good food with an attitude, but was in need of a new website to match that personality.

Chuys Logo Alt

The Process

Discovery, site architecture

Our data-driven approach streamlines your site navigation, tailors your content and redoes link structures so audiences can find what they’re looking for.

Sitemap

Web design & wireframing

Anchored by authenticity, our designs are your brand’s foundation for moving forward with confidence.

Wireframes

Front-end development

In the development phase, we build structurally solid HTML and CSS code that ensures responsive, browser-compatible and SEO-friendly sites.

Frontend Dev

Content management & back-end development

We build sites on user-friendly platforms like ExpressionEngine, Craft CMS and Wordpress. We then train staff & hand you the keys to manage content as necessary.

Content Management

Quality assurance

Once all content is approved and all code is in order, we go live with a responsive website that hits home with all your audiences.

Quality Assurance

Helping
families
gather.

Moving Chuy's away from Flash, we developed a responsive website built on ExpressionEngine. Using HTML5, we decreased their site load time and gave the Chuy’s marketing team new SEO opportunities via their new high-performing website.

Chuys Website

64 percent of Chuy's web traffic is mobile, so we crafted their website to be responsive for a new generation of mobile shoppers, giving them the means to reach a much larger audience.

Chuys Left

Chuy’s,
Wherever You Go.

We also created an HTML5-based location chooser which would automatically load a site visitors nearest Chuy’s location via the user's IP address, giving them quick access to the local menu and contact info.

Earth to
the Cloud.

No longer limited to the physical restaurant, the new website gave Chuy's the ability to sell merchandise through their online store.

Chuys Right

THE RESULTS

Chuy’s traffic rose by 57 percent, built to handle upwards of 12 thousand daily sessions. Site speed was decreased to an agile 2.56 seconds, faster than 60 percent of all average web speeds in the United States.

57%

Traffic spike since launch.

2.56s

Agile page load time.

8,104

Avg. daily sessions post-launch.

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