Since 2009, Texas Tribune has received 141 million page views from 18 million unique visitors. With an annual pledge drive just around the corner, they sought Masonry to help simplify their web experience.
Texas Tribune’s business model includes a yearly pledge drive to keep the paper nonpartisan and nonprofit. Because of this, they wanted a flexible, hands-off solution for their digital marketing efforts.
Using historical data from previous pledge drives, we designed a responsive, user-friendly pledge site. We also improved their branding with a more sophisticated look and feel, as well as automated email campaigns for their staff. With a new custom "Join Now" page design, automated email templates, and RSS email templates for The Texas Tribune in downtown Austin, the Texas Tribune was poised for a flawless campaign launch.
With Masonry’s help, the Texas Tribune saw an incredible increase in pledges. Comparing 2012 with the 2015 drive, the Texas Tribune saw an increase in monetary pledges by 27 percent. They also saw an increase in unique individual pledges by 44 percent.
“I'm pleased to report that our just-completed pledge drive — April 30 to May 7 — was our most successful ever at any time of the year: We raised more than $79,000 from more than 600 donors, far surpassing our previous best (more than $58,000 from more than 340 donors in the fall of 2012),” said Evan Smith, CEO and Editor-in-Chief of the Texas Tribune.