Boss Fight
Boss Fight Entertainment (BFE) is a growing game development company with offices in Allen and Austin, TX. They needed an updated website with the latest technologies and modern designs to effectively tell their story and mission while driving recruitment.
A brand new website with kick-butt code
Using state-of-the-art web tools including HTML5, CSS3, and JS, Masonry created a responsive and visually compelling website from scratch. With hand-written code in PHP, the new site boasts a superior front-end and back-end experience.
The call to action
Building on BFE's existing content and designs, Masonry established an updated visual identity that introduced new playful typographies and icons. The new site is built with SEO-optimization throughout as well as best design and development practices to ensure it reaches the right target personas. And thoughtfully placed calls to action in a visually balanced layout help guide users to the appropriate conversion points.
All play and no work
Along with a drastically improved front-end, Masonry also built a flexible and responsive back-end in Craft for effortless post-launch management. Live previews, single-click software updates, and desktop-class asset management allow for easy content publishing and changes from any device.
Live social media feed
With an expanding digital presence and more followers every day, it was important to showcase Boss Fight's prolific social media activity on the website. We added a live Instagram feed to the homepage and games pages that displays the most recent Boss Fight posts from Instagram in a scrolling carousel and links straight to their page.
Our brands do big things
Since launching their website, Boss Fight Entertainment has increased its digital influence, improved their website workflow, and gained an even bigger following. Now a part of Netflix, BFE is continuing to grow, innovate, and rack up wins in the gaming world.
What our clients say
We take pride in that we have many long-term clients. We believe that one of the most important aspects of the work we do is the relationships built along the way.
“We loved working with Masonry on our new website. The design process was well thought out, giving us a variety of options, synthesizing the pieces we liked into a cohesive design that is clean, unique and easy to maintain - a huge bonus for a small non-profit.”