Austin Pets Alive!
What began as an all-volunteer advocacy group to help increase homeless companion animal lifesaving in Austin has since grown into the top recognized animal shelter in the city. The story of Austin Pets Alive! is full of heart and heroism, and they needed a digital presence that did their mission justice.
Building the purrfect website with Craft
Austin Pets Alive! (APA!) not only needed a strong website presence to help bring more prospective donors and adopters, but they also needed a back end that could house thousands of pet entries, daily incoming contact submissions, and regular content/entry updates. This was a job for Masonry.
A custom API for APA!
APA! uses the software Shelterluv to facilitate day-to-day operations and coordinate adoptions. So it was crucial that their website integrate seamlessly with this platform to maintain the integrity and workflow of the site. Masonry built custom integrations with Shelterluv and several other third-party tools to ensure a cohesive experience for both front-end users and APA! members.
Fetching designs for canines and felines
When it came to building the APA! brand and website, we wanted to take full advantage of the adorable subject matter we were working with. Which is why we chose a color palette with distinct and playful hues including bright greens and cloud blues and sprinkled the site with endearing animal imagery and illustrations throughout. Every aspect of the APA! website and brand was carefully designed and built to make adopting as easy - and appealing - as possible!
Merch with a purpose
Our design and brand work for Austin Pets Alive! also extends to their many merchandise offerings. At the APA! retail store you can find everything from hats, t-shirts, and hoodies to cat toys, coffee mugs, and collars. And we are honored to be a part of this creative cause!
Mobile-furiendly
Knowing that many users nowadays are visiting websites from their phones or tables, we ensured that the APA! website was built with highly responsive design and code. So visitors can enjoy and utilize the website to its fullest potential no matter what screen they are on.
Shop for you, save a life
Austin Pets Alive! Thrift is another sub-brand designed by Masonry to help elevate the organization's presence. Using a similar color palette that is derived from the main APA! brand and introducing new font styles and icons, we successfully created a sub-brand that is a coherent extension of APA!
Expanding horizons
APA!’s American Pets Alive! (AMPA!) is a national organization dedicated to advancing the No Kill movement across the United States. It serves as a resource and support hub for animal shelters and rescue organizations, providing guidance, training, and advocacy to help communities save the lives of companion animals.
Spreading awareness and education in style
Started by Austin Pets Alive! to further the No Kill movement and increase lifesaving in shelters across the nation, the American Pets Alive! brand is intrinsically tied to the APA! brand by design. Similar fonts and imagery help bring these brands together while distinct color palettes and slogans highlight each organization's individual contributions to the community.
Helping save lives through web design
At Masonry, we love our pets. So it was an honor to be an integral part of the Austin Pets Alive! brand and website development. With a custom built end-to-end website and brand that can be repurposed time and time again, APA! can focus on what matter most - helping our fur friends!
What our clients say
We take pride in that we have many long-term clients. We believe that one of the most important aspects of the work we do is the relationships built along the way.
"We were referred to Masonry by Austin Pets Alive to help build an API for our website. From the first contact, Ross, Dave, and the entire Masonry team have been a pleasure to work with! They're so responsive and incredibly patient helping us with the parts that we didn't understand. They built a beautiful API that functions seamlessly with our site, and they even did it within our budget as a non-profit! We can't recommend them enough!"