Abracon
Founded in 1992 in Irving, California, Abracon started as a tech company specializing in passive components. Today, it's an industry leader, having acquired multiple firms. With exponential growth, their outdated 1992 branding urgently needed a modern update.
A brand for tomorrow, today
While the need to bring the look and feel into the 21st century was obvious, the meaning behind the old logo was still relevant today. The icon represents the symbiosis between fabricators and distributors through abstract interlocking hands. It also nods to the precision required for this field. The new take on the logo still uses these concepts as the base, creating an interlocking shape that represents the human relationships required, along with the sharp precision of their technical offerings. This logo also has a rotational aspect, which visually nods to the forward progress of the company.
Forward thinking design
Keeping in line with the sleek new logo, Masonry crafted a modern and streamlined website with design and custom code as cutting edge as their technologies. The holistic evolution of the brand and the updated site look/feel successfully position Abracon as an electronic components expert and thought leader in the industry.
Efficiency at its finest
Masonry also built out a robust and intuitive back-end that is easy for web managers to navigate and make changes in. From new and blogs posts to new product entries, website content updates can be made in a matter of minutes.
A common language
A good visual brand goes far beyond just the logo. For Abracon’s brand refresh, we created a full brand guidelines document that covers everything from colors, to typefaces, to iconography, photography, web elements and much more. This is a powerful tool to use internally so that everybody at Abracon is on the same page.
Uniformity to enhance usability
A custom designed icon library in the Abracon brand helps establish page and website section hierarchy while guiding users exactly where they need to go with ease. And industry-specific imagery creates a clear picture of the markets and areas that Abracon excels in.
Phase Noise Calculator
Part of the website redesign included revamping Abracon's phase noise calculator into a mobile-friendly, intuitive tool that utilizes modern technology. The UI/UX work here included a new interactive calculator page, the calculator development, and the ability to update the database regularly using Excel import/export.
Bringing out the beauty in technology
With a commanding color palette, pristine website structure, and rich content library, the Abracon website perfectly embodies their core values of quality and technical expertise. Abracon continues to partner with Masonry to ensure that their website remains current and competitive.
What our clients say
We take pride in that we have many long-term clients. We believe that one of the most important aspects of the work we do is the relationships built along the way.
“I have worked with many 3rd party designers in my time and I have to say Masonry are one of the best. They fully understand the brief, have great advice and truly make you feel you are in safe hands. Great communication that provides clear ETA's and updates, meaning you can feel secure that the work will be completed to a very high standard and on time. Highly recommended.”