Working Her Marketing Magic: Alyssa Scavetta

Lauren

Lauren Ellis
02.02.16

We're proud to be a small family of overachievers. We wouldn't be where we are today if it wasn't for the strategy, creativity, and meticulous organization of our Marketing Manager and in-house Copywriter, Alyssa Scavetta. Between managing projects, staying on top of upcoming trade shows, and somehow entering too much German page content into our CMS, she is creating unique marketing and branding strategies for our clients. Today, we get to know a little more about lady from Dallas. 

When / why did you decide to join Masonry?

I joined Masonry in October of 2015. The Creative Director, Lauren, reached out to me at a time in my career when I wanted upward mobility, a little bit more say in the final product, and more hands in more pots, so-to-speak. Not only that, but with Masonry being small, downtown and in the creative agency industry, I felt like I had finally found my big break!

What is your favorite thing to do for the clients? What makes you feel accomplished at the end of the day?

Writing, writing, writing. If I get to do that in any capacity, then I know I’ve done a little bit of what I love.

What are you thoughts on the Austin business environment?

The Austin business environment is one of the most fascinating ones I’ve been a part of. Tattoos aren’t a faux paus, piercings aren’t looked down upon; everyone seems to be a little bit down-to-earth but likewise, willing to put everything they have into a dream project and make it happen. It’s very inspiring here.

What would your dream project be?

My dream project would be working on a full rebrand for a client, including a new slogan, website, AdWords setup, internal copy and more. Luckily, we have a few of those already. :)

What has been the greatest challenge at Masonry so far?

Learning to read clients’ minds! It’s amazing getting to do what I love for a living, plus working with really great people. One of the hardest obstacles however is making sure what I give the client is in line with the voice they want to convey, is really concise, kick ass writing, is applicable to a wide audience, and that they love it. That can sometimes be trickier than you’d expect.

What is your favorite Austin hangout?

One of my favorite Austin hangouts is my living room, with my friends, Broad City playing in the background and a board game going. Wine and cheese is also a must.

Best place to get a drink?

My all time favorite place to get some drinks and a good time going would be Mugshots off of 7th street downtown. It’s dark, covered in mugshots of actual people (including Rick Perry), and the perfect place to escape SXSW crowds. You can also shoot some pool, which gives me a great opportunity to show off my skills and gloat about it to friends.

Fascade

If you could only eat one food for the rest of your life, what would it be?

The one food I would eat forever and ever would be cereal.

Would you rather never have coffee again or live without TV forever?

I would never have coffee again if it meant I would lose a national treasure.

What television character do you most identify with?

What is your favorite 90's jam?

I was definitely much more of an N’Sync girl than the Backstreet Boys, so anything by N’Sync still has a little - albeit frosted-tipped- place in my heart.

What is the best TV show ever?

Oh that is a difficult question to answer, because there are just so many good ones in so many genres, and quite a few of them have had a pretty big impact on my perspective of the world. If I had to choose, well, here’s a top 5 instead:

  • The Wire
  • Community
  • Buffy the Vampire Slayer
  • Game of Thrones
  • Broad City

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