The Benefits of Google Ads

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McKinlie Ganong
09.16.19

The Benefits of Google Ads

Google Ads is a platform that is almost vital in today's advertising world. With over 90% of the world's search engine market share, it’s safe to assume most, if not all, of your potential customers, are going to Google first. 

Utilizing Google Ads is essential to break through the noise on Google, and our team at Masonry stands by the benefits and positive impact Google Ads can have on your bottom line.

Here at Masonry, our team has a full understanding of the Google Ads platform allowing us to build a campaign that will increase your brand awareness, SEO, and sales. 

A huge benefit of running a Google Ads campaign is it makes an immediate impact. Once KPIs and budget are ironed out, implementing a Google Ads PPC campaign can immediately give your business visibility to your target audience.

Implementing an SEO strategy only running on your website can take months to generate leads, where Google Ads can almost immediately start getting clicks and impressions when a campaign is enabled. SEO is also easier to manage on PPC campaigns because there is not a need to constantly develop SEO content to publish on your website. Google optimizes the campaigns and automatically interchanges new SEO content. 

Google Ads is also a scalable and measurable platform making it easier to maximize your budget and back up your tactics with accurate reports. Google Ads requires a daily budget to be set and the campaign will not exceed that budget. This budget can be adjusted at any time, so if you are wanting to scale down or inflate the budget it is easy to control. The reports that Google Ads generates are simple and easy to read, so our team is able to see exactly what is working and what isn’t and adjust your budget accordingly. 

One of the main reasons we believe in running Google Ads campaigns is because they are high converters and they can complement other marketing channels. Google Ads can convert up to two times higher than organic traffic because paid traffic is targeted and more qualified to result in more clicks. You can also remarket to website users, social media, and more allowing a cohesive marketing strategy to your target audience. 

Our team utilizes search and remarketing campaigns in order to increase brand awareness and conversion rates for our clients. Conversions are a highly sought after goal for Google Ads users, meaning someone made a phone call, completed an online form, or made it to a designated page on your website. Google Ads gives us the ability to set up different goals for users which we can use to track leads and which are converting the most. The team here at Masonry crafts campaigns around conversions because we know conversions mean more potential consumers for our clients. 

In today's advertising world it is almost guaranteed that your competitors are using Google Ads, so you should be too. Utilizing Google Ads can get your company at the top of the Google search list, and who doesn’t want to be at the top of that list?! Contact us here at Masonry today to get started on your Google Ads campaign!


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