Meet Marketing Intern: Soheyla Escher

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Dave Behr

Soheyla is graduating this May from the University of Texas. In the past, she was an intern with the Gerson Lehrman Group, The Refinery ATX, Alive Wellness and WedWell. Soheyla is incredibly driven, creative, and in her spare time loves to cook. We caught up with Soheyla on her first day to get a glimpse into what makes her unique. 

Starting off simple: where are you from and what are you getting your degree in?

I was born and raised (mostly) in Dallas, TX, but my family is originally from Germany, so I’ve spent a decent chunk of my life in Europe as well. I’ll be graduating from UT Austin this May with a degree in Advertising.

What is your favorite thing to do in Austin?

Right now, I would say eat. I’m a vegan and the vegan food options here seem endless so I’m always seeking out new restaurants and food trucks to try! My current favorite vegan spot in Austin is Sweet Ritual (best ice cream ever!).

What generally makes you feel accomplished at the end of the day?

Checking off everything from my to-do list! Also having enough time to do something fun at the end of the day is always rewarding.

What would your dream project be?

Definitely something to do with the music industry! I’m a huge fan of live music so I would love to work on an artist’s tour marketing or do some musician branding. I feel like that would be lots of fun.

What is your favorite Austin hangout / best place to get a drink?

If I’m looking for a fun time drinking and playing games then upstairs at Caroline’s is my go-to!

If you could only eat one food for the rest of your life, what would it be?

Pizza…or pasta, I can’t decide.

Craziest celebrity encounter you’ve ever experienced?

I think the craziest celebrity “encounters” I’ve had have come from reading green room Riders (requests) when doing hospitality for shows, not from actually meeting the person. Some of the things that get requested are absurdly particular. I’m not going to name any names…but why do you specifically need a “manly scented candle” in your dressing room?

Would you rather never have coffee again or live without TV forever?

I'd rather live without TV forever. I don’t think I could ever give up coffee.

What’s the best advice you have ever received?

My dad raised me with the notion that there’s nothing that I shouldn’t be able to do (kinda like the idea of never having excuses). I would say that’s the best “advice” I’ve received (or at least the advice that’s stuck with me the longest), because now I rarely ever look at a challenge and think “I can’t do that because of [excuse]” It’s also opened me up to try new things!

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