18 Content Marketing Bloggers to Follow on Twitter


Whether you’re simply curious about content marketing or want to improve your content strategy, promotional methods and measurement efforts, there are tons of content marketing experts to follow just a Tweet away. These 18 experts freely dole out advice, tips, trends and more. Subscribe to their blogs or follow them on social to stay up to date on content marketing and its place in the advertising ecosystem.

1. Adam Singer (The Future Buzz)

Focus: Analytics

Twitter: @AdamSinger

To learn how to measure your content and other marketing initiatives, follow Adam Singer, analytics advocate at Google. He knows his numbers.

2. Andrew Davis (Andrew Davis)

Focus: General Marketing

Twitter: @DrewDavisHere

An energetic and thought-provoking speaker the world over, people seek out Andrew (Drew) Davis for his insights into marketing and talent management.

3. Andy Crestodina (Orbit Media)

Focus: Content Marketing

Twitter: @crestodina

Andy Crestodina’s easy-to-understand “Content Chemistry” helps marketers figure out what content marketing is and how to use it effectively.

4. Ann Handley (MarketingProfs)

Focus: Content Marketing, Content Writing

Twitter: @MarketingProfs

Ann Handley is the Head of Content at MarketingProfs and author of the acclaimed “Everybody Writes.” Follow Ann to learn how to craft compelling content.

5. Brian Clark (Rainmaker Digital)

Focus: Content Marketing

Twitter: @brianclark

Brian Clark is the CEO of Rainmaker Digital, the company behind StudioPress and Copyblogger, the site dedicated to everything words and content marketing.

6. Cameron Conaway (Klipfolio)

Focus: Content Marketing

Twitter: @CameronConaway

A content marketing manager by day and poet by night, Cameron Conaway offers a fresh perspective on content marketing and writing.

7. Doug Kessler (Velocity)

Focus: Content Marketing, Social Media, Copywriting

Twitter: @dougkessler

Doug Kessler, Creative Director and Co-founder of Velocity, helps business owners develop impactful content marketing and social media strategies.

8. Gary Vaynerchuk (VaynerMedia)

Focus: General Marketing, Video, Audio

Twitter: @garyvee

Gary Vaynerchuk’s persona likely needs no introduction, but it’s backed by experience: he’s the CEO of VaynerMedia, as well as a prolific vlogger and podcaster.

9. Gini Dietrich (Arment Dietrich)

Focus: General Marketing, Public Relations

Twitter: @ginidietrich

Gini Dietrich spearheads the popular blog “Spin Sucks.” The blog helps marketers and PR pros remove the “spin” from content so that the copy doesn’t “suck.”

10. Jay Acunzo (Jay Acunzo)

Focus: Content Marketing, Audio

Twitter: @jayacunzo

Jay Acunzo now makes a living as a podcaster, startup advisor and speaker. He previously hails from content publishers Google and Hubspot.

11. Jay Baer (Convince and Convert)

Focus: General Marketing, Social Media, Customer Experience

Twitter: @jaybaer

President of Convince and Convert, a marketing and social media customer service consultancy, Jay Baer offers advice on content, social and customer experience.

12. Joe Martin (Adobe)

Focus: Digital Marketing, Social Analytics

Twitter: @joeDmarti

Joe Martin is an all-around good guy. He’s also very good at what he does at Adobe, so give him a follow if looking for guidance about marketing or social analytics.

13. Joe Pulizzi (Content Marketing Institute)

Focus: Content Marketing

Twitter: @JoePulizzi

Joe Pulizzi is famous for his obsession with orange and his role in defining content marketing. Attend the next Content Marketing World to see the orange in action.

14. Keesa Schreane (Thomson Reuters)

Focus: General Marketing, Analytics, Customer Service

Twitter: @KeesaCamille

Keese Schreane serves as the Marketing Platforms, API, and Analytics Marketing Director at Thomson Reuters. She also hosts the “You’ve Been Served” podcast.

15. Michael Brenner (Marketing Insider Group)

Focus: Content Marketing

Twitter: @BrennerMichael

Michael Brenner, not to be confused with Michael Stelzner, regularly gives keynotes on content marketing and maintains an active Twitter profile.

16. Paul Jarvis (PJRVS)

Focus: Website Design, Content Marketing

Twitter: @pjrvs

If you need some Canadian in your content marketing mix, consider Paul Jarvis. He typically writes about website design but shares thoughts on content, too.

17. Rand Fishkin (Moz)

Focus: General Marketing, SEO

Twitter: @randfish

Rand Fishkin, founder of Moz, is a great resource for people wanting information about the latest changes in SEO and their effects on content marketing.

18. Shonali Burke (Shonali Burke Consulting)

Focus: Public Relations, Social Media

Twitter: @shonali

Shonali Burke not only consults but also teaches about PR and communications. Follow her for a level head and practical know-how.

Who are your favorite content marketing bloggers and experts? Follow us on Twitter and let us know if yours made the cut.

Erin Feldman is a content writer, editor, and strategist based in Austin, Texas. When she isn't writing other people's stories, she reads, draws and writes essays and poetry. Her first coloring book, Write Right Colors Shakespeare, is available for purchase on Amazon.

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